BDA Policy

BDA Response to Energy Drinks Consultation

The BDA welcomes the Government’s consultation and supports legislation to ban the sale of energy drinks with high levels of caffeine (over 150 mg/l) to children under the age of 18 – including in vending machines.

We’ve previously given evidence to the Parliamentary Select Committee on this issue – too much caffeine can have a negative effect on blood pressure, sleep and headaches in children and adolescents. It can also impact on the absorption of calcium. Too much of the free sugars contained in some energy drinks can also contribute to the development diabetes and obesity.

Efforts to reduce energy drink intake must be linked to wider education campaigns to encourage healthier diets amongst children and adults.